Thursday, January 7, 2016

Why Branding + Interior Studio The Strangely Good Judge a Place by Its Toilet + Other Design Lessons

http://eyeondesign.aiga.org/why-branding-interior-studio-the-strangely-good-judge-a-place-by-its-toilet-other-design-lessons/

The toilet is the last place you expect to see on a studio visit. But that’s one of the first things Michelle Lin points out after I stepped into the office of Singapore branding studio The Strangely Good
Taking a bathroom break here is to board a train carriage inspired by The Darjeeling Limited. Like the set in Wes Anderson’s film, The Strangely Good toilet is plastered with Art Nouveau wallpaper and floor tiles, as well as a window to another world—the perfect getaway for the graphic designer who confesses to dreaming up ideas while handling her other business. This interior also weirdly epitomizes the work and design philosophy of The Strangely Good.
“Wherever I go, I will judge a place based on how they design the toilet,” Lin explains. “The place that people pay the least attention to is the one that is the most important to us.”

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